Borrowing Data

Debt advice statistics in the South West 2026

Last updated November 2026 · Data to 2025 · South West

Debt advice figures for the South West, from the Money and Pensions Service and StepChange.

10%

Need for debt advice 2024

An estimated 10% of adults in the South West needed debt advice in 2024.

Source: MoneyView 2025: How people in the UK feel about money, Money and Pensions Service, 2024

Survey of 12,534 adults interviewed July to October 2024 (analysis base 12,354).

27

Clients per 10,000 adults 2025

StepChange recorded 27 new clients completing first-time debt advice per 10,000 adults in the South West in 2025.

Source: Statistics Yearbook 2025 data sheet, StepChange, 2025

Statistics Yearbook 2025 data sheet; calendar year; clients' first fully completed debt advice session. Clients per 10,000 of local adult population. The 2025 yearbook says client location is assigned by postcode lookup.

27

Clients per 10,000 adults 2024

StepChange recorded 27 new clients completing first-time debt advice per 10,000 adults in the South West in 2024.

Source: Statistics Yearbook 2025 data sheet, StepChange, 2024

Statistics Yearbook 2025 data sheet; calendar year; clients' first fully completed debt advice session. Other editions published: 2024 yearbook 26. Clients per 10,000 of local adult population. The 2025 yearbook says 2024 regional data were restated using postcode lookup, and 2024 per-10,000 figures were weighted in line with 2025.

28

Clients per 10,000 adults 2023

StepChange recorded 28 new clients completing first-time debt advice per 10,000 adults in the South West in 2023.

Source: Statistics Yearbook 2024 data sheet, StepChange, 2023

Statistics Yearbook 2024 data sheet; calendar year; clients' first fully completed debt advice session. Clients per 10,000 of local adult population.

8%

Where clients live

8% of new clients completing first-time debt advice at StepChange lived in the South West in 2025.

Source: Statistics Yearbook 2025 data sheet, StepChange, 2025

Statistics Yearbook 2025 data sheet; calendar year; clients' first fully completed debt advice session. The 2025 yearbook says client location is assigned by postcode lookup.

Key points

An estimated 10% of adults in the South West needed debt advice in 2024. StepChange recorded 27 new clients completing first-time debt advice per 10,000 adults in the South West in 2025. StepChange recorded 27 new clients completing first-time debt advice per 10,000 adults in the South West in 2024.

Frequently asked questions

What share of adults in the South West needed debt advice in 2024?

An estimated 10% of adults in the South West needed debt advice in 2024.

How many new debt advice clients per 10,000 adults were there in the South West in 2025?

StepChange recorded 27 new clients completing first-time debt advice per 10,000 adults in the South West in 2025.

What share of new debt advice clients lived in the South West in 2025?

8% of new clients completing first-time debt advice at StepChange lived in the South West in 2025.