Debt advice figures for Wales, from the Money and Pensions Service and StepChange.
13%
Need for debt advice 2024
An estimated 13% of adults in Wales needed debt advice in 2024.
Source: MoneyView 2025: How people in the UK feel about money, Money and Pensions Service, 2024
Survey of 12,534 adults interviewed July to October 2024 (analysis base 12,354).
32
Clients per 10,000 adults 2025
StepChange recorded 32 new clients completing first-time debt advice per 10,000 adults in Wales in 2025.
Source: Statistics Yearbook 2025 data sheet, StepChange, 2025
Statistics Yearbook 2025 data sheet; calendar year; clients' first fully completed debt advice session. Clients per 10,000 of local adult population. The 2025 yearbook says client location is assigned by postcode lookup.
33
Clients per 10,000 adults 2024
StepChange recorded 33 new clients completing first-time debt advice per 10,000 adults in Wales in 2024.
Source: Statistics Yearbook 2025 data sheet, StepChange, 2024
Statistics Yearbook 2025 data sheet; calendar year; clients' first fully completed debt advice session. Other editions published: 2024 yearbook 30. Clients per 10,000 of local adult population. The 2025 yearbook says 2024 regional data were restated using postcode lookup, and 2024 per-10,000 figures were weighted in line with 2025.
33
Clients per 10,000 adults 2023
StepChange recorded 33 new clients completing first-time debt advice per 10,000 adults in Wales in 2023.
Source: Statistics Yearbook 2024 data sheet, StepChange, 2023
Statistics Yearbook 2024 data sheet; calendar year; clients' first fully completed debt advice session. Clients per 10,000 of local adult population.
5%
Where clients live
5% of new clients completing first-time debt advice at StepChange lived in Wales in 2025.
Source: Statistics Yearbook 2025 data sheet, StepChange, 2025
Statistics Yearbook 2025 data sheet; calendar year; clients' first fully completed debt advice session. The 2025 yearbook says client location is assigned by postcode lookup.
36%
Clients in council tax arrears
Among new telephone clients in Wales completing full debt advice at StepChange who were responsible for paying council tax, 36% were in arrears on it between July 2018 and June 2019.
Source: Wales in the Red 2019, StepChange, 12 months to June 2019
Wales in the Red 2019 data set; clients in Wales who completed a full debt advice session through the telephone service between July 2018 and June 2019 (6,434 clients); location is collected fully only for telephone clients; period shown is the end month.
39%
Clients in negative budget
Among new telephone clients in Wales completing full debt advice at StepChange, 39% had a negative budget between July 2018 and June 2019.
Source: Wales in the Red 2019, StepChange, 12 months to June 2019
Wales in the Red 2019 data set; clients in Wales who completed a full debt advice session through the telephone service between July 2018 and June 2019 (6,434 clients); location is collected fully only for telephone clients; period shown is the end month.
£10,415
Average unsecured debt, clients
New telephone clients in Wales completing full debt advice at StepChange had an average unsecured debt of £10,415 between July 2018 and June 2019.
Source: Wales in the Red 2019, StepChange, 12 months to June 2019
Wales in the Red 2019 data set; clients in Wales who completed a full debt advice session through the telephone service between July 2018 and June 2019 (6,434 clients); location is collected fully only for telephone clients; period shown is the end month.
6,434
New telephone advice clients
StepChange recorded 6,434 new telephone clients in Wales completing full debt advice between July 2018 and June 2019.
Source: Wales in the Red 2019, StepChange, 12 months to June 2019
Wales in the Red 2019 data set; clients in Wales who completed a full debt advice session through the telephone service between July 2018 and June 2019 (6,434 clients); location is collected fully only for telephone clients; period shown is the end month.
15%
Need for debt advice 2022
An estimated 15% of adults in Wales needed debt advice in 2022.
Source: Need for debt advice and how households are reacting to changes in the cost of living (blog, 25 January 2023), Money and Pensions Service, 2022
Debt Need Survey 2022, run in August and September 2022.